The uncut and raw form of a diamond, known as a rough diamond, has captivated humanity for centuries due to its age, history, symbolism, and dazzling brilliance, making it the most precious and meaningful of all gemstones.
Each diamond is unique, just like you. You can experience the thrill of discovering the perfect diamond for yourself and owning a piece of eternity.
Diamonds were formed billions of years ago, almost at the beginning of time. Each diamond is extremely ancient, having existed long before the era of dinosaurs.
Older than some stars in the sky, your diamond has undergone an extraordinary journey. This journey has transformed an ancient element into one of the most sought-after and eternal gems on Earth.
Crystallizing under extreme heat and pressure deep within the Earth's crust, diamonds remained hidden until volcanic eruptions carried them to the surface through molten lava. Over thousands of years, they faced the erosive forces of nature. Only a small fraction of diamonds have withstood this harsh journey and have been discovered.
Even among the diamonds that survived nature’s trials, only a tiny percentage possess the size and quality necessary to be cut and polished into a jewelry-grade gemstone.
The first diamond mining operations began in India over 2,800 years ago. Despite modern technology, finding diamonds remains a difficult task. Geologists search for these precious stones across the frozen tundras of Siberia and Canada, the scorching deserts of Africa, and even beneath the ocean floor.
To find a single diamond, an enormous amount of earth must be sifted through—enough to fill an entire house. Among those discovered, only a small percentage meet the standards for being cut and polished into jewelry.
No tool can cut a diamond, and even the hottest fire leaves no mark on it. This led many people to believe that diamonds possessed supernatural powers.
To the Greeks, diamonds were the tears of the gods. The Romans believed they were fragments of fallen stars. In India, diamonds were seen as lucky charms that protected against illness, theft, and evil. Other cultures attributed healing and wisdom-granting properties to them.
Legends and myths surrounding diamonds made them highly desirable. Ancient kings wore diamonds in battle, while queens and noblewomen coveted them as symbols of power and passion.
Being unique, precious, and indestructible, diamonds have symbolized love for centuries. Today, the tradition of giving a diamond ring as a symbol of love and commitment is widespread across cultures worldwide.
The Diamond’s Journey: From Earth to Elegance
The Diamond’s Path: From Nature to Brilliance
